Gatorade “Sports Science Institute” – TV Campaign
You can imagine how difficult it is to manage the schedules of five professional athletes simultaneously (and when some are mid-season). So the need arose for some heavy post production. Each athlete was shot independently in various parts of the country at various times. They never even met each other (well at least not on this shoot). After production, that was when the magic happened compositing them into an institute environment and adding tech’y info-graphics to enhance the concept.
Storyboards, design, live action, video editing, post effects, and animation