VIACOM TO REGROUP, FOCUS ON SIX KEY CHANNELS

VIACOM TO REGROUP, FOCUS ON SIX KEY CHANNELS

Ahead of its earnings report on Thursday, Viacom CEO Bob Bakish will tell shareholders that the company is narrowing its focus to six key channel brands — Nickelodeon, Nick Jr. MTV, Comedy Central, BET and Spike — according to the Wall Street Journal. Viacom’s board already has approved the plan.

One of those brands, Spike, will be rebranded to the Paramount Network, reported theHollywood Reporter on Wednesday. Kevin Kay will remain the head of the network, with the rebrand expected to launch in early 2018.

Meanwhile, some of Viacom’s smaller cable networks, such as TV Land and CMT, will likely see their budgets decline as Viacom shifts its attention to assets it sees as more key.

 

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