Let’s Get Naked… SXSW
BRAVO UNLEASHES 60 ALMOST-NUDE MODELS ON SXSW
BY DEVON THOMAS | 03.13.2017
Bravo has unleashed a unique brand activation at South By Southwest (SXSW) in Austin to promote its upcoming series Stripped — a social experiment where participants are taken on a journey and forced to be away from their personal possessions for 21 days.
In the activation, seen in the clip below, 60 locally-based models in the Austin area painted “#Stripped” on their bodies, stripped down to nude-colored tights and surprised conference goers in the immediate area surrounding the Austin Convention Center, showing up at panels and at parties. The models also had to find things to help them cover up throughout the course of the activation.